The ideal acting of the media during the electoral processes

The role of the media and the possible influence of the media in the decision of the voters are remembered in the discussions on the weight of the free time-table of electoral propaganda or simply “tempo de antenna”, during the television discussions, in the space granted by the newspapers to each one of the candidates between others.

Here, my focus is centered in the question of the flow of information by the media. The acting of the media in the electoral process must take into account the lack or deficiency of schooling of a significant part of the citizens, so this is one of the points that would make the most sensitive and less critical electorate regarding the content conveyed by the organs of communication and in the choice itself of the candidates, so that the voter is able to do a conscious option, he needs to be provided of information adapted on:

Who are the candidates, who support them, which are his trajectories and his proposals?

The social world, i.e. what challenges are being faced, what are the possible alternatives?

Only an appropriate and rigorous explanation of the public opinion about several projects to be scrutinized will make possible conscious choices by the electorate

It is very important that the media do not close the doors to the political protagonists seen as being secondary or weak candidates in order to provide enough the information the consumers need to take conscientious options.

It is necessary that the media does not forget that all political projects in argument are, in first instance, interesting while citizenship instruments, and for that all the opportunities must be allowed for them to reach their addressees.

The adjective "adapted", in the previous sentence, must be understood as "true". However, for most of the relevant cases, the value of the truth is debatable.

It is necessary to take into account that, which is in play there are the beginnings of perception of the political and social world, amid beliefs, values and convictions for part of the citizens.

The facts made a list to the electoral process do not need to be presented hardly, they need to be interpreted, fitted in gifted texts of explicative power so that we have gifted voters of critical postures in the moment of the vote. And, it is the media that supplies all the necessary information for this purpose.